Greek Flavours is the largest store in the world of Greek products online. In the Greek Flavours world you can find the widest range of local products, all 100% Greek. Delicious & healthy for a flavory Mediterranean diet. They love to discover new Greek products to offer, all of which are rigorously tested by their team of experts.
Brief: The owners of Greek Flavours wanted to introduce a new line with fresh products like vegetables and fruits, delivered with a carton box allover the world. They asked our team to design illustrations inspired from Greece and these fresh products for the packaging.
Target group: Adult consumers with a modern aesthetics, mainly outside of Greece, who would pay a little bit more to taste the real freshness of natural Greek products straight from the producer.
Design Approach: For the launch of this new project we developed a series of illustrations that are friendly & inviting. We wanted our design to feel “honest” and unpretentious just like the fresh products inside the box. We combined fruits, veggies and some well-known Greek landmarks & regions like Crete, Peloponnese & Myconos, so as to bring a piece of Greece in a box!