WWF is a global network of people, scientists, volunteers and citizens who are active in over 100 countries. WWF Greece is a Greek non-governmental organization, which acts as part of an international network.
First of all, their mission is to protect the Greek natural environment and to promote the reduction of pollution. Their ultimate goal is people to coexist in harmony with nature.
Brief: They wanted a series of illustrations that would be inspired from the most beloved wild animals such as elephant and panda. These designs would be part of a limited collection of products for their shops.
Target group: People of all ages that love animals and want to support the mission of WWF in Greece. Kids, teenagers and middle aged people who love fun in their everyday lives.
Design Approach: In order to have a bigger audience of potential buyers of the products we decided to create minimal illustrations of wild animals. The basic characteristics of each animal were the core of each design. We decided a flat design approach for simplicity and bright colors for a friendly final product.